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Orlando City Stadium Roars in Its Opening

SEAT Magazine - ALSD

The new home of the Lions offers suites ten rows from the pitch, North America’s first safe standing supporter section, and a 33-degree rake producing unmatched sightlines for all fans.

On March 5th, the new Orlando City Stadium opened to a sold-out crowd after more than two years of anticipation...

...The intimacy of the building is what Charlie Thornton, Executive Vice President at ICON Venue Group, the owner’s representative for the Orlando City project, feels has been most pleasing to the owners. Almost 4,000 fans can be up close and personal, a major trend in stadium infrastructure adapting to Millennials who want to be more social and sit (or stand) wherever they want.

“Fans are as close to the action as they can possibly be, and there is also a safe standing section,” Thornton says. “People want to get away from enclosed environments and create more interactive and standing interaction for fans.”

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CAA Sports boosts its sports venue business with acquisition of Barrett Sports Group, renames division

Sports Business Journal, October 2, 2017

CAA Sports has acquired Barrett Sports Group, a boutique firm that specializes in venue advisory and valuation, and has merged it into its existing team owners’ representative and project management division, ICON Venue Group. The combined practice will now be known as CAA ICON....

...Romani and Barrett said they have known and respected each other for about 20 years and have worked together in the past, both on the same side and on opposite sides of the table. “Tim’s core business is really planning and getting these buildings constructed,” Barrett said. “On our venue advisory services side, we are on the planning side of those facilities as opposed to the construction side.”

Romani said that since he joined CAA Sports last year, he and other agency executives have been looking at ways to expand the facilities business group and the services it offers. They looked at expanding into business areas BSG is in, but decided instead to acquire the company.

“The big draw for us is the immediate value that comes with the market analysis and venue development support that Dan brings that enhances our business and what we do,” Romani said. “Dan’s firm has been the gold standard [in that area of work] for as long as I have been in this business.”

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Preliminary Concept Designs Released for Nashville MLS Stadium

MLS2Nashville, August 14, 2017

Nashville’s bid for a Major League Soccer expansion team grew stronger today with the release of preliminary concept designs for a proposed MLS stadium. The soccer-specific stadium concept combines a uniquely Nashville look with a modern fan experience that would be among the best in the league.

The multi-use stadium would be about 500,000 square-feet and hold approximately 30,000 people. With a focus on the MLS match experience, the proposed stadium also has the ability to accommodate other major events such as concerts, family events, and other sporting and civic events...

...The Nashville stadium design was created by HOK, a global leader in sports stadium architecture and engineering, ICON Venue Group, a premier Owner’s Representative and project management firm, is representing Nashville Soccer Holdings through the production of the stadium development plan.

The Fan of the Future is Now

Venues Today, July 19, 2017

Imagine a ticket that’s not tied to a seat and a fan who is free to watch, socialize, text and even share a seat for an evening of fun in an arena, just the way they want it.

“No one goes to brick and mortar; they go to an experience,” said Peter Guber, chairman and CEO, Mandalay Entertainment Group, during VenuesNow here, summarizing the tone of topics discussed – how to improve that fan experience...

...The future of stadium design was discussed at VenuesNow. “We’re seeing now that people are curious and want to move around,’ said Tim Romani, CEO, ICON Venue Group. “The game is primary to fans now for only 20 percent of the time the fans are in a baseball park. The other 80 percent of the time they want their attention spread out over five to 10 different things.”
Romani said that design must find ways to accommodate and lead this new paradigm.

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With New Stadium, CSU Football Fans Can Return to Campus on Game Days

ENR Mountain States, April 11, 2017

When the Colorado State University Rams meet PAC-12 opponent Oregon State on Aug. 26 for the season home opener at CSU’s new $238.5-million multi-purpose stadium, it will be the first time in almost 50 years that intercollegiate football has been played on the Fort Collins campus...

...“Twenty months is an aggressive schedule, and it took a lot of really good up-front planning,” says Dan Loosbrock, project director for ICON Venue Group, the owner’s representative overseeing work on the stadium.

The initial $220-million budget was increased by $18.5 million when general assignment classrooms, the advising department—identified as the Collaborative for Student Advising—and the alumni center were added to the project plan at the end of 2015, allowing those groups to relocate from other areas on campus. “Adding that scope into the project a bit after the fact was a challenge,” Loosbrock says, “but bringing these groups together in a new space means that every student will walk through the doors for academic advising and then come back around through the alumni center.”

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The Wall, WiFi & more: 10 things about Orlando City SC's brand new stadium

MLS, February 28, 2017

It is not often that an international superstar like Kaká finds himself with a unique soccer experience, but that will be the case Sunday when Orlando City SC open their new stadium as New York City FC pays a visit for their 2017 MLS regular season opener (Sunday, 5 pm ET | ESPN, MLS LIVE in Canada).

“For the first time in my career, I can inaugurate a new stadium, and this is very exciting,” the Lions captain admitted. “The facility looks great and the pitch is one of the best I ever played [on]. Knowing our supporters, I can imagine how the atmosphere will be for the fans inside the stadium — and for the fans all over the world watching it on TV.”

It promises to be a major occasion for the city of Orlando, as well as the league. Here are 10 key elements of the new stadium:

The Stands

All four main stands are designed with metal deck canopy roofs that will enhance and amplify the noise of the fans beneath them. Expect this to be a loud experience, even though the 25,500 capacity is below last season’s 32,000 average at Camping World Stadium. The underside of each canopy is also exceptionally uncluttered.

“We wanted them to be as ‘clean’ as possible,” explained Brent Beardslee of project managers ICON. “From the spectator standpoint, it should be pristine as all the wiring, speakers and lights have been hidden from view.”

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Venues 3.0: Smarter. Smaller. Social

Sports Business Journal, January 16, 2017

Welcome to the era of smart and social sports facilities.

After years of building out massive infrastructure, trends now point to greater flexibility and smaller venues. Facility owners are removing seats in the areas producing the least amount of revenue and replacing them with space for fans to graze, mingle and socialize...

...“We’ve got renovations today on arenas that seat over 19,000 and our clients are trying to get down to 17,000,” said Tim Romani, founder and CEO of ICON Venue Group. “Overall, there is a move to downsize capacity. It’s happening up top, but not in the lower bowl or in the P1 [top-tier] premium areas, because 70 to 80 percent of the ticket revenue still comes from the first 15 to 20 rows. There’s a real focus on making sure that those counts are right.”

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